About White Ninja

White Ninja is a one-person business based in Bucharest, Romania, started by Cristina Chipurici (also known as Pyuric) in 2012.

Specialized in creating content marketing campaigns for small, creative brands, especially in a startup context.

Key values: transparency, integrity, straightforwardness and no drama.

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Hello! Yes, that’s me in the photo: Cristina Chipurici, founder of White Ninja. 10+ years of experience in content marketing, blogging, music business/management, and growing brands in a startup context.

Co-founder of The CEO Library, a project with books recommended by people we look up to (people who successfully started and run a business, manage teams, freelancers and the likes).

Co-founded Monden.info in 2007 (currently named Urban.ro) and turned it into the most popular Romanian music blog, with a mission to give indie artists a chance to be discovered. Sold it two years later, despite the global financial crisis.

In 2008-2012 I worked directly with indie musicians, especially rappers, helping them gain traction and become top local artists.

Between 2012-2016 I worked with Zonga, the biggest Romanian music streaming subscription business, SEO Monitor – a winning SEO agency with a data-driven approach to content, Heimdal Security – a cyber security startup based in Copenhagen.

Studied Journalism and Music Business at Berklee Online (the online extension school of Berklee College of Music).

INTJ personality. Stoic state of mind. Training for long distance trail running competitions. Also been writing on my personal blog, cristinachipurici.ro , since 2006, and send a weekly newsletter (in Romanian language) – The Friday Read – with curated articles and books. 

 
 

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